Blogging has been around since the start of the internet, and it’s quickly grown to become one of the most popular reasons as to why people now access the internet each and every day. As the internet has expanded and grown, so has blogging. Now, with new social trends such as Twitter and Facebook, getting your blog noticed, read and talked about is easier than ever.
Blogging is not just for individuals to share their daily lives either, far from it. Now it’s for businesses to interact and engage with their customers and clients. Customers of a business are always looking for ways to interact and engage, so it’s wise for you as a business owner (or employee!) to give them the chance to. Whether that means sharing a picture every Friday, or blogging weekly about the new products you’re selling – there’s no doubt that blogging is great for SEO (Search Engine Optimisation / Rankings) and customer retention.
Developing customer relations is of paramount importance for your business, and that’s why you should start the process of blogging early. Blogging is a slow process, and it will take a while to develop a readerbase. Potential customers can sometimes be more comfortbale making subtle contact by commenting on your blog than firing a contact form to your sales team. Don’t be in a hurry to force sales, they’ll come in time and the sales team will get their moment. Be helpful, informative, expert on your subject and honest. Readers will return to keep learning and enjoy the interaction.
Business Blogs ignite conversation and interest, questions about your products/services often follow in blog comments and it can be a great opportunity to develop trust or gain a sale. Don’t be over ambitious, start slow and be consistent! One post a week, every week, is far better than 4 posts in one week and then nothing for 4 months.
It’s now easier than ever to feed your blog posts to third party social media sites and draw in more and more followers/readers/customers! Before you know it, you’ll have thousands of readers who are subscribed to your blog eagerly awaiting your next blog post. It’s times like these that you truly become engaged with your audience, because you have developed a strong relationship with your most loyal fans and followers. You’ll then have your own platform and finely targetted audience to launch and promote products and services to.
Google keeps the exact search results algorithm rather secret. Many try to guess and claim to know how to work Google and guarantee web site owners top ranking for the search words of their choice.
The truth is no-one can guarantee this. With an ever changing list of do’s and don’ts and potentially thousands of other like-minded business owners vying for the same Google top 10 in search results, it’s a tough challenge.
One area of contention is the expiry date of your sites domain name. It’s been thought for some time that Google (and other relevant search engines) place ‘some’ weight on how long the sites domain name is registered. This is based on the simple premise that if the domain is registered for 3/4+ years, then the site owner is serious about their business and likely to be more committed to the site – giving more relevance to it. Domains registered for a year at a time present a less committed presence. This makes sense.
Although Google denies the use of the domains expiry date in the search results algorithm, it has in fact filed a patent (in 2003) for the use of a domains expiry for this purpose!
Make your own conclusions from this. But one thing we can tell you is if you’re a serious online business and plan to be around for years to come, it makes sense to register your domain for an extended period of time. It might just contribute to your SEO, which is always a welcome benefit!
Aside from search engines, savvy potential clients who use due diligence might pick up on this and it could contribute to clinching your next contract. It doesn’t hurt to have that covered. After all, who would you choose between a temporary looking market stall and an established high street store? I know my answer.
How to easily extend your domains expiry date
If you want to extend your domains expiry date, (and your domain doesn’t need to be due for renewal now, expiry can be exended anytime) you can do this easily in your Customer Control Panel:
For those of you who already make use of the WordPress Video Guides, available to all WordPress hosting customers. You know how fantastic these videos are in helping either you or your clients to use WordPress. A true time saver right inside the WordPress admin.
Today, I’m pleased to tell you that the one and only Joost De Valk has now included video tutorials teaching you how to use the incredibly popular WordPress SEO by Yoast.
If you’re not already using this plugin, you’re missing out. It provides everything you need to maximise the SEO of your WordPress site and give you the best chance of moving up the Google results.
If you’d like these new videos enabled within your WordPress site, just submit a support ticket with the request.
Oh, don’t forget to tell your friends about this great feature of our WordPress hosting
goMobi offers website owners a fast, easy to use and compelling mobile website to grow traffic, convert leads and grow revenue.
It’s simple icon-driven interface delivers a great experience on any mobile phone and utilizes the unique capabilities of a mobile phone to help convert traffic into customers.
Compatible with any domain name, goMobi is the quickest and easiest way to take advantage of the growing number of mobile internet users.
Works with any domain name
Your existing website, just optimised for mobile phones
Automatic device detection
Doesn’t need an existing website
Fully hosted solution
Quick & Easy to get started
The goMobi Setup Assistant provides a quick and intuitive interface to customize your goMobi site. You can add features and adjust the look and feel as desired.
The intent behind its design is to act as a wizard for first time users – guiding you quickly and easily through the process – and yet offer a rich set of capabilities that can be accessed as needed for more advanced or experienced users.
The underlying goMobi infrastructure manages the complexities of ensuring that the experience is optimized across all mobile phones. This leaves you to focus on what content, communications, or interactions are most important for their customers.
There are four mobile phones to every PC in the world, and they are increasingly being used to look for businesses on the Web
It’s estimated that 60% of consumers worldwide have access to the internet via their mobile phone
Web traffic from mobile devices increased 110% in North America and 148% globally in the past year alone
Studies show that a mobile-friendly site creates an overall traffic increase of 13%
Of the mobile users that have a bad experience when they visit a website (e.g. difficult navigation because the site isn’t optimized for mobile browsers) 61% will not go back to the site.
If anyone should doubt the power and effectiveness of WordPress as an SEO friendly platform, think again. WordPress automatically solves a ton of SEO issues as Matt Cutts from Google explains in the video below: